A user segment model came out. The entry to expert users can divide into four levels, and they have different needs by using an app or a bike computer to record their trip. The model is useful for PM and marketing to target the right audience while planning a new product.
Through field observation, we found cyclists valued the real-time dashboards. However, they don't have much time to operate it while riding. Thus, how to reduce the operation by button controls or how to redefined the hardware button and corresponding software function. This user research provides many insights for designers by telling them the real user behaviors.
Moreover, according to the findings, a patent was filed in Taiwan’s patent library by 2015 (patent No. TW I520006).