Time: 2013
Total working time: 7 weeks
Team members: me (focus group facilitator and field observer) and one colleague who helps to do video recordings
Method: focus group, shadowing
Domain: Sport
One of the focus groups
The track and event pin points of the observation. The riding condition, taking elevation for example, of each seciton was recored as well.
Bike computer user research
What a bike computer can do
“We attempt to understand our potential customers more and provide them with a better solution.”
“The none-map one should be easy to design than the one with the map.”
“To listen to what users say is important, but sometimes there is something cannot be discovered through the interview.”
“A user segment model and a patent came out according to the research.”
The primary purpose of this study is to seek opportunities for the next generation of bike computer series which is a none-map bike computer based on PM’s requirements.

Nowadays a bike computer can provides multiple features we summarize a figure below. We assume users want a bike computer because they want to buy a solution to fulfill their needs for cycling activities. Through interview cyclists, we attempt to understand our potential customers more and provide them with a better solution.
Purpose
We already have bike computers with map version on the market in Europe. The none-map one should be easy to design than the one with the map. However, we don't have the experience before. We don't know whether the target audience is the same as we expected as existing map version is uncertain.  
Challenge
Triangulation method (combine qualitative and quantitative method) was applied to the research.

To listen to what users say is important, but sometimes there is something cannot be discovered through the interview. Thus after focus group, it comes observations try to reveal more facts of our target users.
Method
A user segment model came out. The entry to expert users can divide into four levels, and they have different needs by using an app or a bike computer to record their trip. The model is useful for PM and marketing to target the right audience while planning a new product.
Through field observation, we found cyclists valued the real-time dashboards. However, they don't have much time to operate it while riding. Thus, how to reduce the operation by button controls or how to redefined the hardware button and corresponding software function. This user research provides many insights for designers by telling them the real user behaviors.

Moreover, according to the findings, a patent was filed in Taiwan’s patent library by 2015 (patent No. TW I520006).
Outcome
The research could be conducted earlier before the first none-map product launch. Due to the research, we found out the product cannot align with the existing product line. The target audience is different from the original recreational definition base on its features.
Lesson & Learn
Contact Lydia
View next
More works
What a bike computer can do
One of the focus groups
The track and event pin points of the observation. The riding condition, taking elevation for example, of each seciton was recored as well.
Bike computer user research
Time: 2013
Total working time: 7 weeks
Team members: me (focus group facilitator and field observer) and one colleague who helps to do video recordings
Method: focus group, shadowing
Domain: Sport
Purpose
The primary purpose of this study is to seek opportunities for the next generation of bike computer series which is a none-map bike computer based on PM’s requirements.

Nowadays a bike computer can provides multiple features we summarize a figure below. We assume users want a bike computer because they want to buy a solution to fulfill their needs for cycling activities. Through interview cyclists, we attempt to understand our potential customers more and provide them with a better solution.
Challenge
We already have bike computers with map version on the market in Europe. The none-map one should be easy to design than the one with the map. However, we don't have the experience before. We don't know whether the target audience is the same as we expected as existing map version is uncertain.  
Method
Triangulation method (combine qualitative and quantitative method) was applied to the research.

To listen to what users say is important, but sometimes there is something cannot be discovered through the interview. Thus after focus group, it comes observations try to reveal more facts of our target users.
Outcome
A user segment model came out. The entry to expert users can divide into four levels, and they have different needs by using an app or a bike computer to record their trip. The model is useful for PM and marketing to target the right audience while planning a new product.
Through field observation, we found cyclists valued the real-time dashboards. However, they don't have much time to operate it while riding. Thus, how to reduce the operation by button controls or how to redefined the hardware button and corresponding software function. This user research provides many insights for designers by telling them the real user behaviors.

Moreover, according to the findings, a patent was filed in Taiwan’s patent library by 2015 (patent No. TW I520006).
Lesson & Learn
The research could be conducted earlier before the first none-map product launch. Due to the research, we found out the product cannot align with the existing product line. The target audience is different from the original recreational definition base on its features.
Contact Lydia
View next
More works
“We attempt to understand our potential customers more and provide them with a better solution.”
“The none-map one should be easy to design than the one with the map.”
“To listen to what users say is important, but sometimes there is something cannot be discovered through the interview.”
“A user segment model and a patent came out according to the research.”
What a bike computer can do
One of the focus groups
The track and event pin points of the observation. The riding condition, taking elevation for example, of each seciton was recored as well.
Purpose
The primary purpose of this study is to seek opportunities for the next generation of bike computer series which is a none-map bike computer based on PM’s requirements.

Nowadays a bike computer can provides multiple features we summarize a figure below. We assume users want a bike computer because they want to buy a solution to fulfill their needs for cycling activities. Through interview cyclists, we attempt to understand our potential customers more and provide them with a better solution.
Challenge
We already have bike computers with map version on the market in Europe. The none-map one should be easy to design than the one with the map. However, we don't have the experience before. We don't know whether the target audience is the same as we expected as existing map version is uncertain.  
Method
Triangulation method (combine qualitative and quantitative method) was applied to the research.

To listen to what users say is important, but sometimes there is something cannot be discovered through the interview. Thus after focus group, it comes observations try to reveal more facts of our target users.
Outcome
A user segment model came out. The entry to expert users can divide into four levels, and they have different needs by using an app or a bike computer to record their trip. The model is useful for PM and marketing to target the right audience while planning a new product.
Through field observation, we found cyclists valued the real-time dashboards. However, they don't have much time to operate it while riding. Thus, how to reduce the operation by button controls or how to redefined the hardware button and corresponding software function. This user research provides many insights for designers by telling them the real user behaviors.

Moreover, according to the findings, a patent was filed in Taiwan’s patent library by 2015 (patent No. TW I520006).
Lesson & Learn
The research could be conducted earlier before the first none-map product launch. Due to the research, we found out the product cannot align with the existing product line. The target audience is different from the original recreational definition base on its features.
View next
More works
Contact Lydia
“We attempt to understand our potential customers more and provide them with a better solution.”
“The none-map one should be easy to design than the one with the map.”
“To listen to what users say is important, but sometimes there is something cannot be discovered through the interview.”
“A user segment model and a patent came out according to the research.”
Bike computer user research
Time: 2013
Total working time: 7 weeks
Team members: me (focus group facilitator and field observer) and one colleague who helps to do video recordings
Method: focus group, shadowing
Domain: Sport